Bad search is the problem...

Your users rely on search to find what they want. 90% of companies report that search is the primary means of navigation on their site,¹ and 82% of visitors use site search to find the information they need.²

Unfortunately, most sites don’t meet users’ expectations for search: 85% of site searches don’t return what the user sought,² and 22% return no results at all.³ The stakes are clear: 80% of visitors abandon a site if its search functionality is poor.⁴ And the costs don’t end with dissatisfied surfers. Jupiter Research has found that 72% of site visitors use phone calls and email to answer their customer service questions;² only 8% trust site search, and this costs you money.²

… and Google search is your solution.

If poor search is the problem, Google search is the solution. By making self-service support info easy to find, the Google Mini and Google Search Appliance reduce customer service costs and increase customer satisfaction. IDC has found that companies save $30 every time a user answers a support question online instead of on the phone. In addition, internal customer service representatives using site search can answer customer support questions more efficiently, reducing cost per contact.

More broadly, effective site search can transform your business in any number of ways. High-quality enterprise search:

• Boosts browsing-to-buying conversion rates
• Drives offline sales by connecting users to products and information quickly and easily
• Reduces customer service costs by connecting users to support information
• Grows order size and purchase frequency
• Helps users find products that navigation alone might have missed
• Enhances cross-sell and up-sell opportunities
• Increases visitor page views and visit lengths by helping them find the information they want.

Learn why Google is your ideal search partner.

1. Forrester Research
2. Jupiter Research
3. IDC
4. Jupiter Media Metrics