Greetings, Google Friends –
One of Google's core principles is "focus on the user and all else will
follow." A lot of our users lately have been asking us to extend
Google's search capability over new areas of content. Read on for an
introduction to some new Google services that do just that.
Find the Right Gift in .5 Seconds – Google Catalog Search
Is your mailbox overflowing with holiday catalogs, just when you have
the least amount of time to peruse them? Google has made it a lot
easier to find the perfect present from mail-order catalogs that are
not available online anywhere else. Google Catalog Search includes
the full contents of hundreds of catalogs selling everything from
industrial adhesives to clothing and home furnishings. Whether you're
looking to buy for yourself, your business, or that special someone
in your life, Google Catalog Search can help. It's fast, easy and
guaranteed not to give you a paper cut.
Search and browse Google Catalogs at
http://catalogs.google.com/
This Just In: Google News Is New From Google
Newshounds rejoice: Google News is now serving up breaking
stories culled from approximately 4,000 news sources worldwide.
Stories are automatically arranged into categories, and
topics are updated throughout the day, so it's easy to watch
news unfold each time you visit. See stories develop over
time, and how different news organizations report the same
information from around the world. Browse by topic or search
for a specific subject in the news – you'll get a variety
of perspectives you won't find elsewhere, which just makes
the news all that much more interesting to read.
Expand your world view by visiting:
http://news.google.com/
Look Ma, No Hands – Google Viewer Fresh From the Lab
We've introduced you previously to Google Labs, our engineers’
playground. It's where we showcase new and interesting technology
our developers believe is ready to be tested in real-world
situations by thinking people. That's where you come in.
If you’re ready to slip on a lab coat and sharpen the cutting
edge of search technology, come test the limits of two new
experiments:
Google Viewer – Explore search result pages easily without using your
keyboard or mouse. Type in your query, and watch images of the actual
pages Google finds scroll by in an automated slideshow.
Google WebQuotes - So Google ranks a site as number one? What do other
people think about it? Find out by seeing your search results annotated
with comments about them collected from other sites across the web.
It's all happening at Google Labs:
http://labs.google.com/
Stanford, Berkeley and Now, Google U for ROI Majors
The Bay Area was introduced to a new institute of higher
earning recently with the launch of Google U, a seminar
series for those studying the science of greater profitability.
The primary text is Google AdWords, our self-service keyword
advertising service. While Google U doesn't yet have campuses
outside the Bay Area, there is a great way to learn more
about improving ROI at your own pace, in the comfort of
your own home. To participate in our distance learning program,
enroll your browser in the following URL:
https://adwords.google.com/select/?hl=en
Yahoo! Japan Develops a Yen for Google Ads
Earlier this year, Google released a Japanese version of the Google
AdWords program and it's already starting to change the way small
businesses from Sapporo to Okinawa build traffic to their websites. In
November, Yahoo! Japan announced they would be joining the Google
network of advertising partners, which now includes NIFTY, NEC/BIGLOBE
and Excite Japan. Yahoo! Japan users now see sponsored links provided
by Google AdWords when they conduct searches across the more than 100
million pages of Japanese content Google has indexed. For more details
on the partnership, visit:
http://www.google.com/press/pressrel/yahoo_jp_2002.html
Google In A Box Gets Bigger and Better
For medium sized businesses that believed the GB-1001 model of the
Google Search Appliance was too small and the GB-8008 model was too
big,there's now a model that’s just right for them. Google has
introduced a GB-5005 appliance and announced improvements to the
software running on all three machines. All Google Search Appliances
now offer improved secure search capabilities and better performance
across the board. Many company, university and government search
administrators already rely on Google Search Appliances for their
intranets and websites. With these upgrades, it's likely many more
will discover the joys of owning the search engine wrapped in the
bright yellow box.
To get the scoop on all flavors of Google Search Appliances, visit:
http://www.google.com/appliance/index.html
Wrapping Up the Year From A to Zeitgeist
Where did 2002 go, anyway? We've summed it all up nicely
with the year-end Google Zeitgeist, our annual roundup of
what millions of searches reveal about the collective consciousness.
Wax nostalgic about a year in which the top technology search
was MP3 and the most searched-for man was … well, why not
check for yourself at:
http://www.google.com/press/zeitgeist2002.html
And as we move into 2003, all of us at Google wish you and yours the
very best during the holiday season. May you always find what you're
searching for.
The Google Team
