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Google News Flash: Google Incorporates Directory into Search!

Dear Google-Friends,

We're very excited to let you know about a new search feature at Google: our new directory at http://directory.google.com.

Our new Google directory integrates Google's sophisticated search technology with Netscape Open Directory pages to create the most useful tool for finding information on the web. Here are some of the improvements that make Google directory the most unique and powerful directory of its kind:

  • Importance ranking.

    The Google directory starts with a collection of websites selected by Netscape's Open Directory volunteer editors. Google then applies its patent-pending PageRank technology to rank the sites based on their importance. Horizontal bars, which are displayed next to each web page, indicate the importance of the page, as determined by PageRank. This distinctive approach to ranking web sites enables the highest quality pages to appear first as top results for any Google directory category. (For example, see

    http://directory.google.com/Top/Recreation/Travel/Transportation/Air_Travel/Airlines/)

  • Smarter search within directory categories.

    Unlike other directories, Google uses the advanced technology that powers its regular web search to search over all the content of sites within a category, not just the titles and descriptions. This capability enables users to search deeper within categories and produces more relevant results than any other directory search.

  • Web search integration.

    Google's innovative classification technique connects regular Google search results with information in the Google directory. This technology gives users one-click access from regular Google search results to the most relevant hand-selected web pages in the Google directory. (For example, see http://www.google.com/search?q=the+economist)

  • Clean, uncluttered user interface.

    The Google directory uses the same no-nonsense, user-friendly interface design that distinguishes the google.com site. (See http://directory.google.com/)

Google is always eager to make the best information resources available to you. With the integration of the Netscape Open Directory Project, we've taken a great, open information resource and made it even more powerful and accessible.

We hope you find the Google directory useful and fun. Please let us know what you think!

Keep on Googlin,
Larry and Sergey.


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