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Google Friends Newsletter for September 2003

Cool Google Tools for School
 •  Don't know that expression? Try Google's calculator
 • Alert! Alert! Something news is coming your way!
 • If you love your Blogger tools, set them free
 • Speed shopping of a different sort. New Froogle features
 • Labs go local with Google search by location experiment

More Back-to-School News
 •  Is your C++ A+? Try Google's Code Jam programming contest
 • World studies – A new look for Spain, free search for Japan
 • Google Search Appliance goes back to school, makes friends
 • Don't be a fool, stay in school with Google University Search

Telling Tales of Google
 •  Info pleases publisher: A Google AdSense customer speaks

Search Tip of the Month
 • It slices. It dices. Did you know a Google search box also...

Searching for a Good Time
 • Google fashion fad sweeps campuses – New at the Google Store
 • Youngest in its class – Google turns 5


Dear Google Friends:

It's September, and whether you came back from summer vacation to a new academic year or an inbox full of unanswered email, Google offers ways to ease the transition. Read on for an update on what we did over our summer vacation, including some useful tools and tips to put your back-to-reality back in order.

The Google Team


Cool Google Tools for School

Don't know that expression? Try Google's calculator

Now you can use Google to help with your math, no matter how arcane the expression you're trying to evaluate. Google even tackles Roman numerals and hexadecimal problems (check your answer for "VII * 0x7d3=" against our solution below). You can use the calculator for quick translation of miles into kilometers, Fahrenheit into Celsius, or liters into teaspoons. Or calculate your favorite physical constants, like "G*mass of earth/radius of earth^2" (hint: G = the gravitational constant).

For more information on the Google Calculator, visit: http://www.google.com/help/features.html#calculator

    Answer: VII * 0x7d3 = 14,021

Alert! Alert! Something news is coming your way!

Now you don't have to wait to get the latest news on the topics you care most about. Google News has launched a news alert service that scours the web for breaking stories and emails them to you as soon as they're found. Or you can choose to receive an email with a digest of stories once a day. It's a great way to monitor your competition, keep up on your favorite celebrities and stay up to date on developments in your area of expertise.

And while you're at Google News, check out the advanced news search, which adds five new ways to search the stories in Google News: by date, publication, country, U.S. state, and location of your search terms in the story.

To sign up for Google News Alerts, go to: http://www.google.com/newsalerts

To try Google News advanced search, visit: http://news.google.com/advanced_news_search

If you love your Blogger tools, set them free

We liked Blogger's web publishing tools so much, we bought the company. And once we did, we were able to provide many of their formerly paid subscription services for free. Blogger Pro features like spell checking, post dating, draft saving, daily archiving, and image/file uploading were just too wonderful to restrict to a fortunate few. Fret not for former Blogger Pro users – they'll be gifted with a Blogger hooded sweatshirt or a pro-rated refund for their early support and loyalty.

Learn more about self-publishing using Blogger tools at: http://www.blogger.com

Speed shopping of a different sort. New Froogle features

Froogle is Google's product search service and offers a great way to find information about things for sale online – especially now that it includes a way to sort your search results by price. Other enhancements to Froogle include the new "grid view" option, which enables you to view 20 product thumbnail images on each results page. Froogle is still in the development (beta) stage, so please send us your thoughts on how we can make getting information about products faster and easier.

Find that essential dorm accessory or widget replacement part at: http://froogle.google.com

Labs go local with Google search by location experiment

If you live in Dayton and you're looking for someone to unstop your drain, you probably don't need listings for plumbers in Paris. Google is taking the first steps to enable localized searching with a new experiment on Google labs that restricts results to those that we calculate are near you. While still in very early test mode (beta), the service offers some promising glimpses of what's yet to come. Interestingly, it incorporates work that was first done by the winner of last year's Google programming contest, and who is now a full-time member of Google's engineering department.

Try search by location. Take your browser (and your patience) to: http://labs.google.com/location


More Back-to-School News

Is your C++ A+? Try Google's Code Jam programming contest

Google is proud to sponsor the Google Code Jam programming contest for those who excel at the hacking arts. Prizes include free trips to the GooglePlex in Mountain View, Calif, substantial cash awards and possible employment with Google's engineering department. The competition is powered by TopCoder, with registration opening October 1, 2003.

Details and entry information can be found at: http://www.google.com/codejam/

World studies – A new look for Spain, free search for Japan

With the launch of google.es and google.se, Google is now available in a localized format for both Spain and Sweden, with country restricted search and interfaces offered in the languages of those countries. The total number of Google country domains is now 84.

And Google has also introduced a localized version of Google Free customizable web and site search in Japan. The search tool is easy to download and customize, and is free to all website owners who want to make it easier to find information within their pages or across the Internet.

To see all of the Google country domains, visit: http://www.google.com/language_tools

Google Search Appliance goes back to school, makes friends

Google recently returned to its academic roots to give something back to the institution that gave it a beginning. Earlier this year, Google donated a Google Search Appliance to Stanford University, which is now using Google technology to provide search over all parts of its website.

To see the Google Search Appliance in action, visit: http://google.stanford.edu/

Among the many other places you'll find new Google Search Appliance powered searches are the websites for the U.S. Army, Pfizer, Procter & Gamble, Xerox, Nextel Communications Inc., Discovery Communications and the City of San Diego. The bright yellow boxes seem to be a perfect match for just about any website or intranet.

For more news about Google Search Appliance customers, go to: http://www.google.com/press/pressrel/gsa.html

To get more info about how to improve search on your site, go to: http://www.google.com/appliance/

Don't be a fool, stay in school with Google University Search

Just want to search within the pages of a particular college or university? Google's University Search enables you to narrow your search to a specific school website. Try it for things like admissions information, course schedules, or alumni news. The alphabetical list of participating schools contains links to almost 800 colleges and universities.

For instant access to information about your school, visit: http://www.google.com/options/universities.html


Telling Tales of Google

Info pleases publisher: A Google AdSense customer speaks

Since its launch earlier this summer, Google AdSense, which enables publishers to earn money by serving highly relevant Google AdWords on their sites, has been gaining clients and garnering kudos. InfoPlease.com, a leading online reference site, signed up for a 3-day trial run on a third of their site, hoping to find a way to generate revenue from extremely varied content. AdSense took only 10 minutes to set up and within a day was doubling the revenue InfoPlease had been earning from other run-of-site advertisers.

"The ads are a service to our users. They're not flashy – they get attention by being relevant instead of intrusive," says Erin Martin, Infoplease's Web advertising manager. "In fact, they're close to the kind of information we would offer as related links to our users. We like giving our readers what they want – ads that are helpful. And because Google ads are appropriate, our readers click on them."

Read more about InfoPlease's experience with AdSense at: https://www.google.com/adsense/infoplease


Search Tip of the Month

It slices. It dices. Did you know a Google search box also...

  • Provides dictionary definitions – View a dictionary definition for any or all parts of your query by clicking on the underlined term in the dark blue bar at the top of your results page.
  • Displays news headlines – When a topic you search for is in the news, Google automatically shows a selection of the latest related news stories as links at the top of your results.
  • Offers phonebook information – Enter a name and a U.S. city and Google will return the street address and phone number if it's publicly listed information.
  • Lists links to stock quotes – Enter a ticker symbol and Google will give you a link to a stock quote for the company. Maps your destination – Type in a street and city or zip code and Google will link to a map for the location.
  • Offers alternative spellings – If your spelling is wobbly or you're just not sure about a term you're entering, Google will suggest common alternatives that others have searched for.
Learn more about all the tools packed in a Google search box at: http://www.google.com/help/features.html


Fun With Google

Google fashion fad sweeps campuses – New at the Google Store

From Google DNA logo t-shirts to lovingly branded bike jerseys and messenger bags, the Google Store is setting the tone for cutting edge college couture. Always open, always well-lit and always stocked to the ceiling with Google grade-A merchandise you just can't get anywhere else. Why let others inflict their fashion sense on you when you can let Google do it?

Thumb your nose at the fashionistas. Shop at: http://www.googlestore.com

Youngest in its class – Google turns 5

Given how widespread Google searching has become, it's easy to forget that Google is only celebrating it's 5th birthday this month. And as with any 5-year-old just starting school, it's clear we have a lot to learn. We don't expect our education to be complete in a year or even a few years. We view it more as an ongoing process of trying new things, listening to feedback, then making improvements and trying again. Your comments, suggestions and encouragement are an essential part of that process. We look forward to seeing you at graduation.


The Google Team


For past issues of this newsletter, browse our archive at:
http://www.google.com/googlefriends/archive.html

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