The most cost-effective way to find active car shoppers.
Google's renowned search results and tremendous reach draw millions of buyers who are actively looking for automotive products. Google search advertising is a very cost-effective way to market to them.
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| • | Google is #1 in automotive site referrals, sending more people to automotive-related sites than any other search engine.1 | |
| • | Google accounts for 36 percent of all search traffic to automotive sites.1 |
Google enables you to capture automotive prospects when they are ready to buy.
| • | Automotive companies can use Google search advertising to: |
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| • | Compared to the average online user, in the most recent month Google users are 12 percent more likely to have shopped online for a new car, and 11 percent more likely to have shopped for a used car.2 |
Google search advertising makes the most of your marketing dollars.
| • | It provides the lowest average cost-per-lead of any direct marketing method.3 | |
| • | It yields the highest ROI of any form of online advertising.4 |
Google's team includes vertical market experts for the automotive industry. Let us put Google advertising to work specifically for your business.
For more information on how Google advertising can help you achieve your marketing goals, just fill out this form and a representative from the Google Automotive Group will contact you shortly.
1 - StatMarket, June 2003.
2 - Forrester Research, "Getting the Most Out of Search Marketing," June 2003.
3 - U.S. Bancorp Piper Jaffray, Jack Myers LLC, for the DMA, March 2003.
4 - Online Advertising Effectiveness Study - Jupiter Research, Harris Interactive, Gazette World, August 2001.
