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The Google technology that precisely matches more than 200 million searches a day with the right websites is the same technology that matches your ad with people looking for that kind of information.
Here’s how Google AdWords works: you pick the terms most closely related to your business. Those terms help Google accurately place your ad on both search results pages and content pages across the web. And because Google continually analyzes millions of web pages to determine their content, we can make the best use of this knowledge to deliver your ad with pinpoint accuracy.
By placing ads across the Google Network (which reaches 80 percent of the U.S. Internet audience), companies like P&G, Kellogg’s, Masterfoods, L’Oreal and ConAgra reach millions of shoppers every day. These are potential customers who are actively seeking product information, promotions and special offers. The Network offers unprecedented exposure on such popular sites as AOL, About.com, AllRecipes.com, The Wedding Channel, and thousands of other sites.
Reach customers who are looking for you.
Whether they buy online or not, 75 percent of Google users have found search engines important to making decisions about CPG products.1 Their search queries are your opportunity to respond directly to them.
Google advertising works.
