The Google network reaches millions of qualified financial services customers every day by placing ads on major financial websites such as AOL, The Economist, Forbes, TheStreet.com, New York Times, NASDAQ, and thousands of sites with relevant financial content.
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Over half of all US consumers perform their financial research online before making a purchasing decision.* Search is your opportunity to answer their questions.
Google users perform millions of searches daily relating to mortgages, bill payment, online banking, home equity, credit cards, debt consolidation, life insurance, investment banking, and brokerage. Search marketing is your opportunity to speak with these consumers as they’re looking for your financial products and services.
Google users are heavy consumers of Financial Services products and services:
Google users are almost 20% more likely than the online population to have:
| • | Performed a banking transaction online | |
| • | Made an investment transaction online | |
| • | Purchased stocks online | |
| • | Purchased mutual funds online | |
@plan Fall 2003 |
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Google is the premier online business-to-business media property:
| • | Google ranks #3 overall in the prestigious B-to-B
Media Power 50 as the best properties to reach business-to-business
customers, offline or online. • Google is the #1 online media property on this list. |
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| • | Two-thirds of all "business users" search with Google – this is nearly 4.5 times greater than our nearest competitor. |
Google is the leading source of referral traffic in top financial categories:
| • | Brokerage – 38% of brokerage site search referrals come from Google (#1) | |
| • | Insurance – 34% of insurance site search referrals come from Google (#1) | |
| • | Venture Capital – 32% of venture capital site search referrals come from Google (#1) | |
| • | Banking – 22% of banking site search referrals come from Google (#2) | |
StatMarket (December 2003) |
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Google's Financial Services works for you.
Google's team includes vertical market experts for the financial services industry. Let us put Google advertising to work for your business, specifically.
For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from Google Financial Services Group will contact you shortly.
*Interactive Banking in the US, eMarketer, November 2003
