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Solutions for Industrial Markets

Reach industrial buyers just-in-time.

Executives in the industrial sector go online for information and to conduct business. Many of these decision-makers use Google. That's why Google advertising connects sellers of industrial products and services with global buyers at the moment they're interested in purchasing.

 
Search advertising delivers the lowest average cost-per-lead among various direct marketing methods.
U.S. Bancorp Piper Jaffray, Jack Myers LLC, The DMA, March 2003

Bar graph: Average Cost Per Lead for Search, Email, Yellow Pages, Banner Ads, Direct Mail

Industrial professionals are doing business online.

   •  74 percent of manufacturing plants use the Internet for daily business operations.1
 •  Manufacturers are not merely browsing, they're buying online, too. In fact, 82 percent of supply management firms report buying indirect materials online; 64 percent report buying direct materials online.2

Google users are decision-makers.

   •  35 percent of Google users are decision-makers or influencers, which makes them more likely to be in a position to buy your product or service than the average online user.3
   •  Google users are 20 percent more likely to be in their company's engineering and R&D departments, groups that play a key role in purchasing decisions.3

Google links you with customers precisely when they're interested in what you offer.

Purchasing decision-makers search Google for products and services. Your ads on Google are displayed next to their industrial-related search results. And because these ads are relevant, they promote greater effectiveness and more qualified clickthrough.

Google provides in-depth expertise for businesses in industrial markets and manufacturing. Let us put Google advertising to work specifically for you.

For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from the Google Industrial Markets Group will contact you shortly.


1 - U.S. Census Bureau, Computer Network Use Supplement, Annual Survey of Manufacturers, March 2002.
2 - ISM/Forrester Report on eBusiness: Q3 2002.
3 - Nielsen//NetRatings, @Plan, Summer 2003.

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