Our retail therapy helps you drive online and offline sales.
Millions of people use Google to shop for brand names and specific retail products. Google advertising puts retail ads in front of shoppers as they search using keyword terms and phrases to find all kinds of goods. Retailers see highly qualified traffic and clickthroughs, resulting in sales and considerable ROI.
Google users buy retail products online. Even better, Internet activity drives both online and offline buying.
| • | When researching products, 41 percent of online consumers use a search engine to find relevant sites.1 | |
| • | Nearly 81 percent of Google users have bought online in the last six months.2 | |
| • | For every dollar consumers spend online, they spend an additional $6 offline because of their online product search.3 | |
| • | 73 percent of Internet users who shop at mass merchandisers have researched a product online to buy it offline.4 |
Google enables you to dramatically increase referrals to your site.
| • | Google users account for more retail-related searches than any other search engine.5 | |
| • | Google refers more traffic than any other search engine across a diverse range of retail categories:6
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| • | Nike golf | |
| • | Prada sneakers | |
| • | Wilson tennis rackets | |
| • | Tod's shoes | |
| • | Gardening tools | |
| • | Chanel sunglasses | |
| • | Cargo pants | |
| • | Louis Vuitton purses | |
| • | Joie jeans | |
| • | Burberry trench coats |
Because your ads run next to relevant keyword search results for names like these, they are the most effective way to bring you more qualified clickthrough and greater conversions.
Google's team includes vertical market experts for the retail industry. Let us put Google advertising to work specifically for your business.
For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from the Google Retail Group will contact you shortly.
1 - DoubleClick Research, March 2003.
2 - Nielsen//NetRatings, @Plan, Summer 2003.
3 - Jupiter Retail Offline Influence Forecast Model, November 2002.
4 - Forrester, Data Strategies for Specialty Retailers, June 2002.
5 - StatMarket, June 2003.
6 - StatMarket, June 2003.
7 - Google top retail search terms, January - June 2003.
