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Solutions for Tech Commerce

A steady stream of tech buyers is headed your way.

Google advertising enables you to connect with avid technology buyers as they search online for the latest products. By driving traffic to your e-commerce site, you increase sales and maximize your marketing investment.

 
Google sends more search traffic to technology sites than all other search engines combined.1

Pie graph: referral traffic from top search engines to technology sites

Tap into Google's huge volume of technology buyers.

   •  55 percent of all search traffic to technology sites comes from Google.1

Reach technology consumers when they're ready to buy.

Google is the first stop for technology decision-makers searching online for computer hardware, software and peripherals. When it comes to buying, Google users are more likely than the average online user to make the decision to buy, or influence someone else who will.2 Google helps you target tech-savvy customers precisely when they're looking for your products and services.

Targeted reach leads to increased sales and maximum marketing ROI.

Search advertising in general provides the lowest average cost-per-lead of any direct marketing method.3 And Google offers performance-based search advertising – you pay only for customers who click to your site. Talk about a winning proposition: low cost, high yield.

Google's team includes vertical market experts for the technology commerce industry. Let us put Google advertising to work specifically for your business.

For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from Google Technology Commerce Group will contact you shortly.


1 - StatMarket, May 2003.
2 - Nielsen//NetRatings, @Plan, Summer 2003.
3 - U.S. Bancorp Piper Jaffray, Jack Myers LLC, for the DMA, March 2003.

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