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Solutions for Travel

Now there's a more direct route to a vast sea of travel buyers.

When people are planning travel, they come to Google in large numbers. When you tap into Google advertising, you’ve got a powerful direct channel to these targeted customers.

 
Search advertising delivers the lowest average cost-per-lead among various direct marketing methods.
U.S. Bancorp Piper Jaffray, Jack Myers LLC, The DMA, March 2003

Bar graph: Average Cost Per Lead for Search, Email, Yellow Pages, Banner Ads, Direct Mail

Google gets you in front of a large number of online travel buyers.

   •  Google sends more traffic to airline and hotel sites than any other search engine.1
 •  A recent study found that 65 percent of online travel researchers use Google to find travel sites and information online – more than any other search engine.2

Google gives you a cost-effective distribution channel to sell direct.

Since travel shoppers are searching on Google, they will see your ad displayed next to their travel-specific search results. You pay only for customers who click to your site. You take no risk, and you reap rewards.

Google advertising attracts an increasingly large number of travel marketers.

In Q2 2003, nearly 3000 advertisers ran over 10,000 campaigns with Google.3 Top names like American Airlines, Hotels.com, Hertz, and InterContinental Hotels are among those taking advantage of Google advertising.

Google's team includes vertical market experts for the travel industry. Let us put Google advertising to work specifically for your business.

For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from the Google Travel Group will contact you shortly.


1 - StatMarket, June 2003.
2 - Insight Express, July 2003.
3 - Google internal data.

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