Guidelines for Partner Promotion with Google

Overview
Google maintains close relationships with thousands of advertisers, businesses, vendors, agencies, consultants and search engine marketing firms who help us deliver the best possible experience for online information seekers. Because many of Google's clients, suppliers and partners are interested in promoting their ties with Google, we have developed the following guidelines to provide some insight into our policies regarding co-promotion and the reasons behind them. Separate guidelines exist for Google's advertising and search partners relating to implementation of Google branding on their sites. Those guidelines are available from your Google account representative.

Press Releases
Google is very conservative regarding the use of press releases and does not issue releases to announce new partnerships. An occasional exception may be made when an announcement illustrates a major shift in Google's market position or strategy.

Google requires that any partner wishing to issue a press release that refers to Google get prior approval in writing from Google's public relations department. Especially with key suppliers, Google prefers not to announce relationships that might provide useful information to competitors.

Partner Marketing Materials
As with press releases, Google is reluctant to provide useful information to competitors by broadcasting the fact that we have found a great partner. We know it's selfish, but we want to keep you to ourselves. Therefore, any inclusion of Google in partner marketing materials must be approved in advance in writing by Google's marketing department. This includes online and offline advertising and collateral, such as:

• Case studies
• Client and referral lists
• Sales presentations
• Print, broadcast, outdoor or online ads
• Product demos
• Signage
• Trade show booths

Google Partner Pages
Google maintains a list of some key clients on various places on its website. Inclusion in these pages is entirely at Google's discretion once permission has been granted by the partner. If you would like to provide a case study to Google based on your success with a Google product, please alert your sales representative, who will pass the information on to the appropriate marketing staffer. Google does not guarantee placement within these pages and those who are featured there may be replaced by another partner based on Google's own marketing needs.

Google Marketing Materials
Google occasionally includes partners in our own online and offline marketing materials. Partners who are promoted in this way will not receive any form of preferential treatment in the actual Google search results, which are generated automatically by computer algorithms, and inclusion on the Google website will not improve the partner's PageRank™.

Contacts:

• Google's Public Relations Department (press release approvals)
• Google Marketing Department (questions about use of the Google name or logo)
  1600 Amphitheatre Parkway
  Mountain View, CA 94043