Challenge
The World Bank staff was searching inefficiently on an intranet spanning
hundreds of content sources. User frustration with search engine
relevance and a fragmented search interface was high. Significant
maintenance spending for the previous search solution did not solve
the problem.
Solution
The World Bank used Google to deliver one centralized user-friendly search
engine for its intranet. The Bank was able to customize the look
and feel for corporate branding and its custom category presentation.
The Google Search Appliance provided more relevant search results,
multiple language search capabilities, and an inexpensive search
infrastructure.
Product
Google Search Appliance (GB-1001)
Benefit
“Users don’t have to pick among a bunch of incomplete or incomprehensible
search repositories. They can search the whole intranet or narrow the search
to a particular section.”
Maria Dolores Arribas-Banos
Intranet Project Team Leader and Information Management Officer
The World Bank Group
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The World Bank and the Google Search Appliance
Overview
The World
Bank Group is one of the world's largest sources of financial
assistance for developing countries. Its 8,000 employees
in Washington, D.C. and 2,000 field staff work to raise living
standards in poor countries around the world with technical
assistance and a wide range of loan and grant programs. In
fiscal year 2002, this international agency provided more
than US$19 billion in loans to client countries throughout
Africa, the Middle East, Eastern Europe, Asia, Latin America
and the Caribbean.
In doing its critical development work, the
World Bank produces a vast array of research and data used
extensively by organizations across the globe, including universities,
government agencies, non-governmental organizations and the
private sector.
The Challenge
The Bank’s global reach is reflected in its intranet, which hosts hundreds
of independent websites with more than 200,000 files on 445 servers, all of
which are maintained by some 400 internal content providers around the world.
All 10,000 Bank employees have access through an intranet home page which provides
a comprehensive picture of the Bank's online resources and consolidates internal
and external organization-wide communications.
The World Bank intranet contains documents in
all the standard business applications and in every format
from HTML to PDF. Loan officers and economic development specialists,
technical experts and field staff all use the World Bank intranet
to locate myriad project documents, case studies, health and
environmental reports and complex financial data.
Using a prior search tool, World Bank intranet
users made about 1,500 queries a day – but according
to surveys, they were not satisfied with the results. The previous
search application made it difficult to access all sites across
the network, or return useful results on environmental assessment
policy, education project details, or poverty statistics. “Before,
you pretty much had to go to each individual repository to
find something*,” says Intranet Project Team Leader and
Information Management Officer Maria Dolores Arribas-Banos.
“Not only did our users have to cope
with a poor search tool,” she says “But they could
not conduct e-business efficiently. Add in the cost of overall
site maintenance, and the fact that the volume of information
on World Bank’s sites doubles each year, and we had a
major headache.”
The Solution
Looking for a new solution, the team
signed up to test the Google Search Appliance GB-1001. The initial
setup took less than one hour, and even indexing a tiny sample
of five intranet pages demonstrated how much content the Google
Search Appliance uncovers, reported Arribas-Banos. “A big
portion of our site had not been updated in a long time. The need
for cleaning up the content became very evident.”
During a month-long trial, the Bank’s
web team explored such Google Search Appliance features as
interface customization, so users see search results in the
same look and feel as the rest of the intranet. Beyond this
integrated interface is a search engine that integrates seamlessly
with the existing network. “They don’t have to
pick among a bunch of incomplete or incomprehensible search
repositories. Now they can search the whole intranet, or narrow
their search to a particular section.”*
Since the World Bank materials are often available
in a number of languages, Google’s ability to easily
handle content searches and indicate which content is available
in which languages is a big advantage. Users can also toggle
back and forth through language versions, which makes the intranet
overall and search results in particular more relevant and
productive.
Since users already knew and liked Google, deploying
GB-1001 throughout the organization was painless. Several organization-wide
email messages informed the staff of the switch, and the web
team offered a few demonstrations. No formal training was necessary.
Results
The Google Search Appliance has proven
to be a cost-effective search solution for the World Bank, reports
Arribas-Banos: “It takes no time to set up, and no developer
resources.”* Not only does the World Bank spend less time
on search administration, but it also spends less money. Over
the next two years, she estimates that the GB-1001 will cost
the Bank less than one-fifth what the prior search tool would
have cost for maintenance alone.
As the number of documents on the network continues to grow at a considerable
pace, the Google Search Appliance easily handles double the number of user
queries per month over the old system just one year ago. The web team can focus
on other initiatives instead of fixing search-related problems, says Arribas-Banos. “Search
was a huge win. People actually called us up to say how well it was working,
which was a pleasant surprise.”*
About the Google Search Appliance
The Google Search Appliance is an integrated corporate search solution that
extends Google’s award-winning search technology to intranets and
websites. The Google Search Appliance is available in three models: the
GB-1001 for departments and mid-sized companies; the GB-5005 for dedicated,
high-priority search services such as customer-facing websites and company-wide
intranet applications; and the GB-8008 for centralized deployments supporting
global business units.
*"Intranet
Design Annual 2002: The Ten Best Intranets of the Year," by
Kara Pernice Coyne, Candice Goodwin, and Jakob Nielsen, Nielsen
Norman Group, September 2002.
Contact
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