Google
Google's Associate Product Marketing Manager (APMM) Program

Who makes a perfect APMM?

Our recruiters would be happier if the answer to this question was obvious, but it isn't; Google APMMs have a wide range of backgrounds and interests. That said, there are a few overarching traits. Our APMMs are outstanding leaders with impressive records of accomplishment, uncanny business and marketing sense and a willingness to question the conventional wisdom in the lightning-speed world of the Internet.

Google is constantly blazing new trails, and Google APMMs spend all their time on the front lines.

We're looking for exceptional candidates. Are you one of them?

Qualifications:

Our APMMs range from new college graduates (at the bachelors or masters level) to individuals with up to 2 years of work experience. You don't need to have a computer science background, but we do require relevant work experience or a strong passion for technology.

  • For recent college graduates, we look for grads from leading schools with excellent leadership skills and strong marketing aptitude. We like relevant internship experience or international exposure and coursework in technology and marketing.

  • For those with fewer than 2 years of work experience, we look for highly successful individuals with demonstrated success in marketing or consulting and strong leadership in personal or professional endeavors.

  • Candidates with more than 2 years of work experience are encouraged to consider the more experienced PMM role.

Typical APMM roles

As an APMM, you'll typically go through three 9-month product rotations, each with a different marketing focus. You'll typically work in small teams on new, exciting projects.

Typical APMM rotations include:

  • Product launch marketing: You'll ensure that all stakeholders (such as customers and the sales team) are informed about product and feature launches. You'll conduct market research, write communications and do release planning with engineering, product management and the sales organization.

  • Field marketing: You'll devise marketing strategy and provide up-to-date market research to enable a true consultative selling approach for the field sales organization. This involves lots of interaction with the sales and product management team, creative usage and packaging of marketing research, and the ability to create true marketing solutions for customers.

  • Consumer product marketing: Working with one of our portfolio of consumer products (such as Froogle or Gmail), you'll devise a plan to improve customer satisfaction or increase customer acquisition. This involves significant amounts of market research, product usage analyses, positioning and customer segmentation.

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Googlers
Career growth & development

The APMM program is designed for maximum flexibility in order to meet the needs of both Google and individual APMMs. APMM rotations are designed to build your marketing expertise and develop your core marketing skills. If you're interested, Google offers tuition reimbursement for continued education opportunities. And while there's no formalized training structure, our APMMs are encouraged to seek education opportunities and to take on challenging roles. Successful APMMs can progress to full PMM roles after they demonstrate significant independent achievement.

Interested in applying?

Please send a text (ASCII) or HTML version of your resume to apmm-jobs@google.com. Important: The subject field of your email must include Associate Product Marketing Manager - Mountain View.

If you recently graduated, please attach an unofficial transcript.

Googlers

 

A Typical APMM Profile:

Name:
Matt W
.
Matt W.
Hometown:
Charlotte, NC
College:
Stanford University
Degree:
BA in Science, Technology, & Society
Year started at Google:   2004

Current rotation & responsibilities:

My charter since arriving at Google has been to retain AdWords online advertisers using (almost) any means necessary, and to provide cross-product marketing support for other marketing managers as the embedded marketing coordinator (for ads that are "embedded" on Google properties).

Specific examples of the former include targeted customer satisfaction surveys and focus groups, lifecycle-appropriate collateral, and outbound win-back programs.

Regarding the latter – I know "embedded marketing" is fairly abstruse; you can think of it as strategic, reciprocal back-scratching. Check out the AdWords and AdSense pages and you'll see what I mean.

Why do you like working at Google?

The people, for one. Googlers are, without exception, young at heart, and have a penchant for committing random acts of both kindness and ingenuity. Making significant contributions to a socially responsible company at the edge of innovation has its perks as well.

A Day in the Life

"Product X" is set to go onto Google Labs in three weeks – what's the launch plan? It's your job to establish a communications core team, and, with them, go through all the issues involved in the launch.

You have to create the overall message for the product – what is the best way to position it?

You need to coordinate all the customer- and advertiser-facing materials, and prep them to go live.

You need to work with legal and PR to make sure everything is ready for the launch.

And finally, you get to sit back and watch as millions of people sign up for the product that you pushed out.

Sound like a job you'd want?

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