Who
makes a perfect APMM? |
Our recruiters would be happier if the answer to this question was obvious,
but it isn't; Google APMMs have a wide range of backgrounds and interests.
That said, there are a few overarching traits. Our APMMs are outstanding
leaders with impressive records of accomplishment, uncanny business and
marketing sense and a willingness to question the conventional wisdom
in the lightning-speed world of the Internet.
Google is constantly blazing new trails, and Google APMMs spend all their
time on the front lines.
We're looking for exceptional candidates.
Are you one of them?
Qualifications:
Our APMMs range from new college graduates (at the bachelors or masters
level) to individuals with up to 2 years of work experience. You don't
need to have a computer science background, but we do require relevant
work experience or a strong passion for technology.
- For recent college graduates, we look for grads
from leading schools with excellent leadership skills and strong marketing
aptitude. We like relevant internship experience or international exposure
and coursework in technology and marketing.
- For those with fewer than 2 years of work experience,
we look for highly successful individuals with demonstrated success
in marketing or consulting and strong leadership in personal or professional
endeavors.
- Candidates with more than 2 years of work experience
are encouraged to consider the more experienced PMM
role.
As an APMM, you'll typically go through three 9-month
product rotations, each with a different marketing focus. You'll typically
work in small teams on new, exciting projects.
Typical APMM rotations include:
- Product launch marketing: You'll ensure that all
stakeholders (such as customers and the sales team) are informed about
product and feature launches. You'll conduct market research, write
communications and do release planning with engineering, product management
and the sales organization.
- Field marketing: You'll devise marketing strategy
and provide up-to-date market research to enable a true consultative
selling approach for the field sales organization. This involves lots
of interaction with the sales and product management team, creative
usage and packaging of marketing research, and the ability to create
true marketing solutions for customers.
- Consumer product marketing: Working with one of
our portfolio of consumer products (such as Froogle or Gmail), you'll
devise a plan to improve customer satisfaction or increase customer
acquisition. This involves significant amounts of market research, product
usage analyses, positioning and customer segmentation.
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Career
growth & development |
The APMM program is designed for maximum flexibility
in order to meet the needs of both Google and individual APMMs. APMM rotations
are designed to build your marketing expertise and develop your core marketing
skills. If you're interested, Google offers tuition reimbursement for
continued education opportunities. And while there's no formalized training
structure, our APMMs are encouraged to seek education opportunities and
to take on challenging roles. Successful APMMs can progress to full PMM
roles after they demonstrate significant independent achievement.
Please send a text (ASCII) or HTML version of your resume to apmm-jobs@google.com. Important: The subject field of your email must include Associate Product Marketing Manager - Mountain View.
If you recently
graduated, please attach an unofficial transcript.
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A Typical APMM Profile:
Name:
Matt W. |
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Hometown:
Charlotte, NC |
College:
Stanford University |
Degree:
BA in Science, Technology, & Society |
Year started at Google:
2004 |
Current rotation & responsibilities:
My charter since arriving at Google has been to retain AdWords online
advertisers using (almost) any means necessary, and to provide cross-product
marketing support for other marketing managers as the embedded marketing
coordinator (for ads that are "embedded" on Google properties).
Specific examples of the former include targeted customer satisfaction
surveys and focus groups, lifecycle-appropriate collateral, and outbound
win-back programs.
Regarding the latter I know "embedded marketing" is fairly abstruse;
you can think of it as strategic, reciprocal back-scratching. Check out
the AdWords and AdSense pages and you'll see what I mean.
Why do you like working at Google?
The people, for one. Googlers are, without exception, young at heart,
and have a penchant for committing random acts of both kindness and ingenuity.
Making significant contributions to a socially responsible company at
the edge of innovation has its perks as well.
A Day in the Life
"Product X" is set to go onto Google Labs in three weeks
what's the launch plan? It's your job to establish a communications
core team, and, with them, go through all the issues involved
in the launch.
You have to create the overall message for
the product what is the best way to position it?
You need to coordinate all the customer- and advertiser-facing
materials, and prep them to go live.
You need to work with legal and PR to make
sure everything is ready for the launch.
And finally, you get to sit back and watch as millions of people
sign up for the product that you pushed out.
Sound like a job you'd want? |
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