Trademarks are important business assets that can diminish in value if they are not used correctly. This guide provides some basic information about trademarks and offers specifics on how to properly use the trademarks that belong to Google.
If you are a licensee, please refer to your agreement with Google for any additional requirements.
Trademark Basics
What is a trademark?
A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.
Why is it important to use marks correctly?
Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost and one of the company's most important assets may lose all of its value. Rights may be lost not only because of a trademark owner's improper use of the mark, but through improper use of the trademark by the public.
Rules for Proper Trademark Usage:
