Return to Google homepage.

 Google Advertising

Home

All About Google

 Google Advertising

  Getting Started
  Contact sales
  Worldwide offices

  Learn More
  Industry overviews
  Success stories
  AdWords FAQ
  In-depth look
  Glossary of terms
 Demos and Guides

  Preview your ad

  Login
  Campaign login

Find on this site:

 

 

Advertising Demos and Guides


Demos

Clicking on a demo link below will launch the demo in a new window. Please make sure your computer's speaker volume is turned on, and keep in mind that you control your own pace by using the panel in the lower right of the demo screen.

  Keyword Matching Options
Discover the benefits of keyword matching options (broad, phrase, exact, and negative matches).
updated May-03
  Understanding Conversion Tracking
This demo takes you step-by-step through the setup process for Google's conversion tracking tool, a new feature that helps you better understand your ad performance.
created Dec-03


Guides

These guides focus on specific features of AdWords to help advertisers get the most out of their advertising investment. Viewing some of these files requires Adobe® Reader. Click the link to launch the PDF file within your browser or right-click the link and select "Save Target As..." to download the file to your desktop.

  Managing your AdWords Account [pdf] updated Sept-03
  Keywords, Queries and Leads glossary of search terminology [pdf] updated June-03
  Conversion Tracking Guide [pdf] updated Oct-03
  The Maximum Effect [pdf] updated Dec-03
o ooO