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Text Length
- Headline: 25 characters including spaces
Company name or ad title - Description line: 35 characters including spaces
Key message or call to action - Description line: 35 characters including spaces
Key message or call to action - Display URL: 35 characters including spaces
Display URL - cannot be replaced with ad copy
Destination URL
Your ad will link users to a destination URL, which may differ from the above "Display URL" if you choose. An active destination URL must be provided and cannot exceed 1024 characters. Google users must be allowed to return to the results page when clicking on the BACK button of their browsers. Please try to provide the most "targeted" URL that will take Google users directly to the product or service you are promoting.
Preview Tool Preview how your ad will look. As you
complete each field and move to the next, your text will be displayed
in the sample ad.
*Requires Internet Explorer 6+ or Netscape 6+.