"But Google's still alive and kicking precisely because, underneath its goofy decor, it has always hewed to the conservative business approach that is now gospel...That's allowed Google today to expand its work force, stabilize its advertising base, contemplate new projects, add customers and breathe pretty easy in the dour atmosphere of the tech world. "
- Kara Swisher
The Wall Street Journal

"In the mid-1990s, two Stanford graduate students, Sergey Brin and Lawrence Page, thought that a mathematical study of the relationships among Web sites could produce much more efficient searches than the brute-force indexing techniques then being used. Their studies led to the creation of Google, by far the most effective commercial search tool available."
- Stephen H. Wildstrom
BusinessWeek

"Google the Great – Librarians said that the best overall Web search engine is probably www.google.com. It's lightning quick and brings you lots of suggestions."
The Washington Post

"Google is a blessing. Google has lately changed my life. I now grab acquaintances by the lapels and carry on about Google until they swear they are converted simply to be rid of me."
- Eric Zorn
Chicago Tribune

"Now I can't even remember the last time I bothered to use a different search site on my own time – Google is usually too accurate to bother going elsewhere. And its nearly ad-free design also makes it much faster to use than any competitor."
- Rob Pegoraro
The Washington Post

"Privately held Google runs a search engine. It's one of the most beloved entities on the Internet and one of the few pure-Internet firms that's profitable. Google is so fast and accurate, it is used by millions of viewers of Who Wants To Be A Millionaire. Google's statistics show spikes in usage after each question."
- Kevin Maney
USA TODAY

"A profitable dot.com is a rare thing. For one founded only in late 1998, and - worse - a dot.com that includes advertising as one half of its business plan, Google's progress is a feat. But then it could be argued that Google has been flying in the face of conventional wisdom since its launch."
- Neil McIntosh
The Guardian

"Beyond its awesome technology -- searching three billion pages in under a second strips the scales at which human understanding works – it over and over again reminds us why the Web is so cool. From the wry humor that imbues their voice to the constant innovation to the straightforward way they handle ads, the people at Google get it right."
- David Weinberger
Darwin

"First, Google's simple home page loads instantly without annoying ads; and second, the uncanny accuracy of the search results. In oh-so-simple terms, Google's technology uses links to a site to rank its importance and relevance. In effect, the Web itself dictates the most useful sites. I often found what I needed in the first three sites listed."
- Stephanie Schorow
Boston Herald

"Google is the little search engine that could. Since its launch in September 1998, this brainchild of two Stanford University doctorate students has chugged past well-funded giants in the field and into the hearts of Internet information seekers worldwide."
- Doug Bedell
The Dallas Morning News

"Google is the world's greatest Internet search engine, and it's free! Yet the company makes profits. How's that for a business model?"
- Paul Sheehan
Sydney Morning Herald

"Is there one Web site so essential that your life would become really difficult if it disappeared? There is for me, and I think the answer is the same for you. That site is Google. Google, launched in 1998, is the cleanest, simplest, and fastest search site yet created."
- Dana Blankenhorn
ClickZ

"At a time when most Internet companies are holding morbid meetings to dole out pink slips, privately held Google remains unruffled by the market turmoil. Over the last three years, the proudly geekish company has quietly built its search engine into the world's 16th-most-visited Web site, according to research company Jupiter Media Metrix."
- Ben Elgin
Business Week

"Is there anything Google can't find? In February the popular search engine announced that it had started indexing millions of portable document format files (identifiable by the suffix .pdf). Now the company has launched Google Image Search, a nifty new tool that lets you search for the pictures embedded in Web pages."
- Andrew Zipern
The New York Times

"Since its 1998 launch, Google has kept search front and centre, with a barebones Web site, a constantly updated index of a whopping 1.3 billion Web pages, and technology that helps bring more relevant information to the top of its search-result lists."
- Andy Riga
Montreal Gazette

"One key factor in Google's success is its elegant simplicity. As the big search engines turned themselves into feature-laden portals, their home pages became a mish-mash of links, news, stock prices, banner ads, and you name it."
- Bob Schneider
Smart Computing

"My favorite is the Google Toolbar, which incorporates the power of what is hands-down the best search service on the Web directly into Microsoft Internet Explorer for Windows."
- Stephen H. Wildstrom
Business Week

"Despite a softening ad market and widespread skepticism about the effectiveness of Internet advertising--consider Yahoo's decline--Google's text-only ad business is a hit with customers."
- Deborah Branscum
FORTUNE.com

"...Google, which is simply the best search site I've ever used. Google (www.google.com) is an invaluable asset in navigating through the vast ocean of material on the Web."
- Walter S. Mossberg
The Wall Street Journal

...unlike the many start-ups whose "innovation" was simply a different business model-Let's sell toothpaste, but on the Internet!-Google had an innovation, rooted in new technology, that constituted a genuine change from what was available elsewhere."
- James Fallows
The Atlantic Monthly

"In just two years, Google has gone from a college project to one of the fastest-growing brands on the Internet. The engine's ability to search quickly and efficiently has had made it a huge hit with techies and newbies alike."
- Joseph Gallivan
The New York Post