Connect with millions of entertainment enthusiasts 24/7.
Millions of movie, TV and music fans are avidly seeking your entertainment offerings through Google. With our tremendous reach, you can be front and center for passionate viewers and listeners who buy products and tie-ins for every entertainment property – throughout your product’s life cycle.
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More consumers come to Google than any other search engine, accounting for:1
| • | 67 percent of all referrals to CD sites, and 53 percent of referrals to MP3-related sites. | |
| • | 50 percent of all movie-related search referrals. | |
| • | 53 percent of all search referral traffic to celebrity sites. | |
| • | 48 percent of all search referral traffic to TV and radio sites. |
Google users enthusiastically consume online music and video entertainment products.
Compared to the average online user, in the past 30 days Google users are:2
| • | 30 percent more likely to have seen a movie clip online | |
| • | 23 percent more likely to have purchased movie DVDs or videos online | |
| • | 21 percent more likely to have watched music videos online |
Google can help you reach customers throughout the lifecycle of your entertainment properties.
Not only are Google users busy searching for you, they're online around the clock. Through Google search advertising, you can reach this always-on audience throughout your marketing campaign, from early buzz to wide release.
Google's team includes vertical market experts for the entertainment industry. Let us put Google advertising to work specifically for your business.
For more information on how Google advertising can help you achieve your marketing goals, just fill out this form and a representative from the Google Entertainment Group will contact you shortly.
1 - StatMarket, June 2003.
2 - Nielsen//NetRatings, @Plan, Summer 2003.
