Get a piece of the action when gamers come to Google.
Gamers search avidly and frequently on Google for information on products and gameplay.
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| • | Half of all search traffic to gaming sites comes from Google.1 | |
| • | The Google partner network (AOL, Ask Jeeves, EarthLink, and others) dramatically increases even that number, helping you reach more gamers. |
Google users fit the target demographic for gaming sites.2
| • | 45 percent of Google users own a game console | |
| • | 31 percent of Google users have played games online in the past month |
Google users buy games and all types of game-related products.
Compared to the average online user, in the past year Google users are:2
| • | 29 percent more likely to have bought simulation and strategy game software | |
| • | 27 percent more likely to have bought adventure game software | |
| • | 22 percent more likely to have bought fantasy and role playing game software | |
| • | 20 percent more likely to have bought sports game software |
Within the last 6 months, Google users, more than the average online user, are:2
| • | 40 percent more likely to have bought game software online | |
| • | 19 percent more likely to have bought videogame cartridges | |
| • | 16 percent more likely to have bought game-peripheral hardware* |
Google's team includes vertical market experts for the gaming industry. Let us put Google advertising to work specifically for your business.
For more information on how Google advertising can help you achieve your marketing goals, just fill out this form and a representative from the Google Gaming Group will contact you shortly.
*In the last 12 months.
1 - StatMarket, September 2003.
2 - Nielsen//NetRatings, @Plan, Summer 2003.
