Google Advertising

Solutions for Healthcare

Google enables you to get your products in front of doctors and patients.

Healthcare consumers and medical professionals actively search for health information online. Using Google, healthcare advertisers can target the entire range of prospects from patient to physician. Armed with more information from searches, healthcare consumers can talk with their physicians about products they're researched, fostering more active dialogue and buying decisions.

Visitors to Direct-to-Consumer brand sites are three times more likely to have found the URL via a search engine than by television.
JZM, Inc. National Drug Website Benchmark Study, 2002.

Bar graph: Average Cost Per Lead for Search, Email, Yellow Pages, Banner Ads, Direct Mail

Healthcare consumers and physicians are searching for health information online.

	•	80 percent of Internet users go online to find health-related information,¹ and 49 percent of U.S. consumers use the Internet to learn about pharmaceutical brands.²
	•	81 percent of online healthcare consumers use a search engine to find the information they need.³
	•	Increasingly, doctors are online: 95 percent of surveyed physicians said they use the Internet to find information about diseases, and 86 percent find information on drugs.⁴

Google is the preferred search engine among healthcare professionals.

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A recent survey found that 61 percent of physicians, healthcare professionals, and healthcare consumers all believe Google to be the most reliable search engine for finding information about new drugs, medical conditions, and treatment options.⁵

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Google is the search engine healthcare consumers rely on more than any other, accounting for 45 percent of all traffic to healthcare sites.⁶

Google searches enable discovery of useful product and treatment information, which leads to active dialogue between doctors and patients.

	•	81 percent of healthcare professionals discuss healthcare information with their patients, who have found it on the Internet.⁷
	•	75 percent of healthcare professionals recommend websites to their patients.⁷

Google's team includes vertical market experts for the healthcare industry. Let us put Google advertising to work specifically for your business.

For more information on how Google advertising can help you achieve your marketing goals, fill out this form and a representative from the Google Healthcare Group will contact you shortly.

1 - Harris Interactive Cyberchondriac Study, May 2002.
2 - IMS Health Publications, 2002, as reported by eMarketer.
3 - Pew Internet and American Life Project, May 2002.
4 - PSL Group Global Survey of Physicians.
5 - AMA Search Engine Survey, 2002.
6 - StatMarket, June 2003.
7 - JZM, Inc. National Drug Website Benchmark Study, 2002.